Living sustainable is not just something we say, it is our company vision. We strive to be an industry leader in sustainability and reducing our overall carbon footprint by implementing a variety of energy saving programs, water recycling, and working with local governments and municipalities. Our sustainability goals don’t stop with just our facilities. We have been using recycled PET since the early 90’s with key retail partners. In 2011 we introduced our EcoStar® material that is made from 75% or more, post-consumer recycled PET. We purchase post-consumer recycled PET bottles and thermoforms from material recovery facilities (MRF’s) to help keep over 1 billion PET bottles from going to the landfills each year. By diverting these bottles from landfills, we are able to close the loop and create sustainable results.

Energy Saving
Water Recycling


Our EcoStar material is something we are very proud to talk about. We are at the cutting edge of environmentally conscious packaging materials with our EcoStar material. EcoStar is a food grade post-consumer recycled PET material that is made from curbside-collected bottles and thermoforms and is 100% recyclable. Commitment to recycling PET by reclaiming plastic bottles and thermoforms and turning them back into consumer packaging, is how we at Placon, make simply, better, packaging. Reuse, recycle and replastic is our vision to get the most out of plastic.


Closed Loop Process


We are proud to say that we complete a closed loop process when creating our EcoStar packaging. Simply look for the #1 inside the recycling symbol to determine if the item is PET or not. All PET bottles and thermoforms can be used in our process, which are used to make our EcoStar post-consumer recycled PET plastic sheet.


Step 1:

PET flake is extruded into our EcoStar plastic sheet, used for food, medical and retail packaging.


Step 2:

Packaging made using our EcoStar material is then shipped to distributors and customers across the United States to be used for food, medical and retail products.


Step 3:

Consumers use food, medical and retail products every day. Once they are done using them, they can simply toss the EcoStar packaging into their recycling bin.


Step 4:

Recycling bins filled with EcoStar and other PET plastic are placed curbside to be collected by local recycling companies.


Step 5:

Local recycling companies then process the curbside collected PET plastic and is made into post-consumer PET bales. These bales are then sent to Placon in Madison, WI to be made into EcoStar post-consumer PET packaging.


Step 6:

Once the post-consumer PET bales arrive at Placon, they are cleaned, sorted and made into clean PET flake.

Sustainability Impact

We opened our Madison Wisconsin recycling facility 2011, with the vision to promote a sustainability message and create sustainable packaging solutions in the food, retail and medical marketspace. Today, our facility recycles 83 lbs. of inbound PET bottles and thermoforms per minute. That is equal to diverting over 120,000 lbs. of PET containers from landfills each day. Per year, this adds up to over 1 billion containers recycled – that is enough PET water bottles to wrap around the earth 4 TIMES. Each ton of plastic recycled means saving 3.8 barrels of oil, which means we are able to conserve more than 75,000 barrels per year based on the amount of PET we recycle and remake into usable thermoformed packaging.

Bottles Recycled This Year
Number is approximate based on typical recycling rate.
Your Impact

Throughout our website, you will see on our stock food and retail pages, a line item in the product specification section that indicates bottles per unit and bottles per case. The listed value represents the quantity of plastic bottles and thermoforms that are being redirected from landfills to make that product. We have taken the average weight of one standard water bottle (9.9 grams) to emphasize the sustainable impact you are making with your packaging choice and providing you with information to share with your customers.



Creating sustainable impact comes down to individuals, businesses and local community members choosing to make the environment their priority. At Placon, we encourage everyone to choose to recycle. By knowing more about the different types of plastics, you can understand how your packaging choice makes a difference. A few things you can do include:

PET is the most widely recycled plastic type and accepted globally. Spread the word and help us close the loop by ensuring PET products return to the recycling stream where they can be repurposed into new products.
When shopping, look for our EcoStar logo that can be found on food and retail packaging across North America. This logo embodies our commitment to keeping PET out of landfills and encourages all consumers to recycle.
Look for the #1 identification code. The #1 recycling symbol indicates that the container is made of PET, which is the most globally recycled plastic today. PET can easily be recycled by discarding it in a recycling receptacle.


PET is an acronym for Polyethylene Terephthalate and is best known as the clear plastic used for water and soda bottles. Globally recognized as a safe lightweight and flexible material, PET is also 100% recyclable. In fact, PET is the most widely recycled plastic in the world, with recycling rates increasing each year. If you are not sure which plastics are made from PET, all you have to do is look at the resin identification code on the bottom of the container. If it is made of PET, you will see a symbol featuring the number “1”, surrounded by the three chasing arrows that indicate recyclability.



Both virgin and recycled PET are used to package a wide range of products. These products range from beverages, food, cosmetics and toys. PET is also a common component found in fiber or fabric applications such as, carpeting, clothing and sleeping bags where it is commonly referred to as “polyester”. PET is used worldwide, therefore it has a high value and is particularly important to recycle. By taking purchased curbside collected bales of PET bottles and thermoforms, we are able to keep this material out of landfills, so it can be used in making new packaging for consumers to use and enjoy.

Resin Identification Codes


  • Polyethylene Terephthalate (PET, PETE): PET is clear, tough, and has good gas and moisture barrier properties. This resin is commonly used in beverage bottles and many injection-molded consumer product containers. Cleaned, recycled PET flakes and pellets are in great demand for spinning fiber for carpet yarns, producing fiberfill and geotextiles. Nickname: Polyester.


  • Clear and optically smooth surfaces for oriented films and bottles
  • Excellent barrier to oxygen, water, and carbon dioxide
  • High impact capability and shatter resistance
  • Excellent resistance to most solvents

Product Applications

  • Plastic bottles for soft drinks, water, juice, sports drinks, beer, mouthwash, catsup and salad dressing.
  • Food jars for peanut butter, jelly, jam and pickles.
  • In addition to packaging, PET’s major uses are textiles, monofilament, carpet, strapping, films, and engineering moldings.


  • High Density Polyethylene (HDPE): HDPE is used to make many types of bottles. Unpigmented bottles are translucent, have good barrier properties and stiffness, and are well suited to packaging products with a short shelf life such as milk. Because HDPE has good chemical resistance, it is used for packaging many household and industrial chemicals such as detergents and bleach.


  • Excellent resistance to most solvents
  • Higher tensile strength compared to other forms of polyethylene
  • Relatively stiff material with useful temperature capabilities

Product Applications

  • Bottles for milk, water, juice, cosmetics, shampoo, dish and laundry detergents, and household cleaners.
  • Bags for groceries and retail purchases.
  • Cereal box liners.
  • Reusable shipping containers.
  • In addition to packaging, HDPE’s major uses are in injection molding applications, extruded pipe and conduit, plastic wood composites, and wire and cable covering.


  • Polyvinyl Chloride (PVC, Vinyl): In addition to its stable physical properties, PVC has good chemical resistance, weatherability, flow characteristics and stable electrical properties. The diverse slate of vinyl products can be broadly divided into rigid and flexible materials.


  • High impact strength, brilliant clarity, excellent processing performance.
  • Resistance to grease, oil and chemicals.

Product Applications

  • Rigid packaging applications include blister packs and clamshells.
  • Flexible packaging uses include bags for bedding and medical, shrink wrap, deli and meet wrap and tamper resistance.
  • In addition to packaging, PVC’s major uses are rigid applications such as pipe, siding, window frames, fencing, decking and railing. Flexible applications include medical products such as blood bags and medical tubing, wire and cable insulation, carpet backing, and flooring.


  • Low Density Polyethylene (LDPE): LDPE is used predominately in film applications due to its toughness, flexibility and relative transparency, making it popular for use in applications where heat sealing is necessary. LDPE also is used to manufacture some flexible lids and bottles as well as in wire and cable applications. Includes Linear Low Density Polyethylene (LLDPE).


  • Excellent resistance to acids, bases and vegetable oils
  • Toughness, flexibility and relative transparency (good combination of properties for packaging applications requiring heat-sealing)

Product Applications

  • Bags for dry cleaning, newspapers, bread, frozen foods, fresh produce, and household garbage.
  • Shrink wrap and stretch film.
  • Coatings for paper milk cartons and hot and cold beverage cups.
  • Container lids.
  • Toys.
  • Squeezable bottles (e.g., honey and mustard).
  • In addition to packaging, LDPE’s major uses are in injection molding applications, adhesives and sealants, and wire and cable coverings.


  • Polypropylene (PP): PP has good chemical resistance, is strong, and has a high melting point making it good for hot-fill liquids. This resin is found in flexible and rigid packaging, fibers, and large molded parts for automotive and consumer products.


  • Excellent optical clarity in biaxially oriented films and stretch blow molded containers
  • Low moisture vapor transmission
  • Inertness toward acids, alkalis and most solvents

Product Applications

  • Containers for yogurt, margarine, takeout meals, and deli foods.
  • Medicine bottles.
  • Bottle caps and closures.
  • Bottles for catsup and syrup.
  • In addition to packaging, PP’s major uses are in fibers, appliances and consumer products, including durable applications such as automotive and carpeting.


  • Polystyrene (PS): PS is a versatile plastic that can be rigid or foamed. General purpose polystyrene is clear, hard and brittle. It has a relatively low melting point. Typical applications include protective packaging, foodservice packaging, bottles, and food containers. PS is often combined with rubber to make high impact polystyrene (HIPS) which is used for packaging and durable applications requiring toughness, but not clarity.


  • Excellent moisture barrier for short shelf life products
  • Excellent optical clarity in general purpose form
  • Significant stiffness in both foamed and rigid forms
  • Low density and high stiffness in foamed applications
  • Low thermal conductivity and excellent insulation properties

Product Applications

  • Food service items, such as cups, plates, bowls, cutlery, hinged takeout containers (clamshells), meat and poultry trays, and rigid food containers (e.g., yogurt). These items may be made with foamed or non-foamed PS.
  • Protective foam packaging for furniture, electronics and other delicate items.
  • Packing peanuts, known as “loose fill.”
  • Compact disc cases and aspirin bottles.
  • In addition to packaging, PS’s major uses are in agricultural trays, electronic housings, cable spools, building insulation, video cassette cartridges, coat hangers, and medical products and toys.


  • Other (OTHER): Use of this code indicates that a package is made with a resin other than the six listed above, or is made of more than one resin and used in a multi-layer combination.


  • Dependent on resin or combination of resins

Product Applications

  • Three- and five-gallon reusable water bottles, some citrus juice and catsup bottles. Oven-baking bags, barrier layers, and custom packaging.

Recycling may not be available in all areas. Check to see if plastics recycling is available in your community.