New Design for Placon’s Rotisserie Chicken Container Reduces Reliance on Petroleum-Based Resins

May 17, 2013

MADISON, WI (March 14, 2013) – Placon, a leader in the design and manufacture of custom and stock thermoformed food packaging products and recycled PET materials has redesigned its market-leading HomeFresh® Rotisserie Chicken Container to reduce its overall usage of petroleum-based resins.

An industry staple, Placon’s patented 2-piece container has led the rotisserie chicken packaging market with its attractive design and reliable, tight-fitting polypropylene lid and base. With reduction of petroleum-based resins the driver for change, Placon looked to reengineer the packaging utilizing a calcium carbonate (CaCO3) filler in the container’s base. An inorganic mineral filler, calcium carbonate is commonly used in polypropylene food packaging containers due to its numerous beneficial attributes.

“Sustainability is, and will continue to be, a large driver of food packaging choices for today’s eco-conscious consumer and retailer,” states Jeff Lucash, Director of Sales – Stock Products. “Companies are continuously in the market for packaging that meets a number of important criteria – from being functional to having shelf impact all while meeting sustainability objectives.”

Besides replacing the usage of petroleum-based, virgin material, the chemically inert, food-safe filler has led to enhancements in the product’s mechanical properties. “Throughout our development process, it was important for us to design a package that not only reduced our carbon footprint, but equally importantly, would not sacrifice what has made the containers so popular – their strong visual appeal and structural integrity,” states Lucash.

For more information about the HomeFresh Rotisserie Chicken Container or other food packaging products, contact Placon at 800.541.1535 or email

For 55 years, Placon has been a leading designer and manufacturer of custom and stock plastic packaging for the food, medical, and retail markets. Placon has manufacturing operations in Madison, WI; Elkhart, IN; Plymouth, MN; and West Springfield, MA, and currently ranked in Plastics News 2020 Thermoformers Ranking Top 20. Placon delivers packaging breakthroughs that inspire better engagement between people and products with industry leading innovation and award-winning packaging designs. For more information, visit