Placon Sees Growth in EcoStar Materials

October 5, 2009

MADISON, WI (Oct 5, 2009) Since the introduction of EcoStar™ packaging and extruded rollstock in 2008, Placon Corporation of Madison, WI has seen considerable growth and interest in its line of RPET eco-friendly packaging materials.

Across multiple markets-including food, retail, and medical-many companies are opting for eco-friendly packaging in response to consumer and retailer demands. While virgin PVC packaging still has its place for specialized applications, in most cases, an EcoStar™ solution is an easy switch. Over the past year, interest in these solutions has continued to grow.

The EcoStar™ line consists of three main components: PC50, HS1000 and Food Grade RPET. In addition to meeting environmental demands, each offer exceptional clarity.

EcoStar™ PC50 material is comprised of a guaranteed minimum 50% post-consumer content and 85% total recycled content. Typical applications include packaging for consumer products, health and beauty, consumer electronics, hardware, and secondary packaging for medical products. Placon offers the product in many forms, from ready-made stock packages to custom packages to bulk rollstock.

EcoStar™ HS1000 material, offering a minimum of 35% post-consumer content, provides exceptional heat-sealing capabilities. Compared to PVC, it seals quicker and at lower temperatures. As a result, it’s well-suited to a wide range of applications and doesn’t require new equipment for sealing and processing. Like PC50, HS1000 is used in Placon’s stock products and custom products, and is also available in bulk rollstock.

EcoStar™ Food Grade material offers a minimum of 35% post-consumer content, consisting of a multi-layer sheet with a virgin material outer layer for food contact and an inner layer (core) of recycled content. The material provides retailers with a viable environmental solution while showcasing a wide variety of deli foods, bakery items and fresh produce. Food grade material is available in Placon’s stock food products or custom food packaging.

These products not only represent Placon’s ongoing commitment to the environment through industry-leading materials, but also the company’s long history and experience in meeting new market demands.

For samples of the materials, ordering information and design options, call Placon at 800-541-1535, or visit

Headquartered in Madison, Wisconsin, Placon has been a leading manufacturer of thermoformed packaging for over 40 years. Serving the medical, retail and food markets throughout North America, the privately owned company offers custom-designed packaging, stock products, and raw materials. According to Plastics News, Placon ranks among the top 20 thermoformers in the U.S.

For 55 years, Placon has been a leading designer and manufacturer of custom and stock plastic packaging for the food, medical, and retail markets. Placon has manufacturing operations in Madison, WI; Elkhart, IN; Plymouth, MN; and West Springfield, MA, and currently ranked in Plastics News 2020 Thermoformers Ranking Top 20. Placon delivers packaging breakthroughs that inspire better engagement between people and products with industry leading innovation and award-winning packaging designs. For more information, visit